Lynne West

How do you write the perfect About section? Make sure it’s YOU who shows up. I cringe when I see an About section that starts like this: “Dynamic thought leader with five years of experience…blah blah blah…” Honestly, what part of that sentence entices you to read more? We’re people, right? And LinkedIn is a […]

Think career planning is a one-time event? Think again! Like so many wage earners, do you mistakenly share the notion that career planning is only meant for new entrants to the workforce? That people in their early twenties will choose the career of their dreams and stick with it throughout their lives? If you answered

Several years ago, the CEO of a company for whom I’d been writing for asked if I knew of anyone who had experience composing whitepapers.  “Well,” I replied. “I wrote a few when I was in University and got top marks on all of them.”  “Really?” he asked, somewhat surprised. “How long ago was that?” 

Striking A Fine Balance Between Persistence and Pestilence When Job Hunting. You might believe that my 2020/21 client list was chiefly made up of people who’d lost their jobs due to the pandemic, but alas, no. For many, the virus was a catalyst for long-awaited change and what drove them to my door. The Wall

Unless you’re made of wood, when job hunting, it’s highly likely that you’ll hit a speedbump along the way that sends you swerving into the oncoming lane. Perhaps you’ve sent out dozens of résumés with no response, or you’ve been rejected post-interview for the fifteenth time in a row. Whatever the situation, you may feel a sense

I often get asked about ATS (Applicant Tracking Systems) from my clients. They find it confusing, and for a good reason. It’s confusing! Let’s begin by discussing what ATS is and how it works. ATS are software applications that most companies use to COLLECT, ORGANIZE, SORT, AND RANK résumés. Contrary to some belief, it’s not

DO YOU WANT TO ACE YOUR ONLINE JOB INTERVIEW? Well, of course, you do! You’ve done your research, you’ve rehearsed your value proposition, and you know you’re the perfect fit for the job and the company. You’re looking sharp – from the top down to the bottom (yes, that means dress shoes, pants, or a

Are you job hunting and looking to connect with high-value people online? LinkedIn makes it easy for you to impress them and make friends with them, but you have to find them first. Fortunately, LinkedIn’s Search function makes it easy to find people in all industries, in all capacities, and in all countries around the

On April 30, 2017, I stepped away from a 30+ year career in the airlines and into the unknown. In the preceding months, I’d gone from excitement to terror, but I was expecting that. Change is scary, right? I was looking ahead. My side-hustle – Westwriter Communications – was ready to launch for real! I’d

In my work line, I get asked a lot of career-centered questions, and this one comes up time and again: Do I really need a résumé if I have a robust LinkedIn profile? The short answer? Yes. Yes, you do. It’s not a matter of either/or, or if one delivers a bigger punch; résumés and